


At Direct Connect Consulting, we specialise in representing supplier brands and placing them into Australia’s independent retail market. From IGAs and Friendly Grocers to Food Works and high-end fruit markets, we help get quality products onto the shelves where they matter most.
Our reach also extends to service stations, bakeries, and cafes where we've achieved strong success in helping suppliers grow their footprint in high-traffic, everyday retail spaces.
But we don’t just stop at sales. We also offer a dedicated merchandising service, ensuring your products are not only stocked but presented in the best possible way to maximise visibility and sell-through. Our hand on team works closely with stores to maintain display standards and support product performance at every level.
Thanks to our extensive industry network, we regularly meet with key accounts, multi store managers, and business owners to showcase new products and explore growth opportunities. These relationships are the backbone of our business and the reason we’re able to move quickly and effectively.
We pride ourselves on being honest, hardworking, and reliable. Our motto is simple: If you’re winning, we’re winning.
Whether you're an emerging brand or an established supplier looking for the right retail partners, we're here to help you grow.
With over 15 years of experience in sales consulting and business development, David consistently achieves outstanding results through his strong ability to connect with customers and exceed expectations. A dedicated family man, David brings a driven, focused approach to ensure your product remains a priority for retailers, consistently delivering value and results.
With over 15 years of experience in business development and client relationship management, Adrian has built a strong reputation for strategic thinking, integrity, and an unwavering dedication to his clients’ success. He believes that genuine partnerships, built on trust and results, are the key to long-lasting business growth.
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With over 15 years of experience in business development and client relationship management, Adrian has built a strong reputation for strategic thinking, integrity, and an unwavering dedication to his clients’ success. He believes that genuine partnerships, built on trust and results, are the key to long-lasting business growth.
Throughout his career, Adrian has worked across a range of industries, helping clients identify opportunities, streamline operations, and achieve measurable outcomes. His ability to understand the bigger picture while managing the finer details has made him a valuable asset to every team he’s worked with.
With over 37 years of experience in the retail industry, Wayne brings unmatched knowledge, leadership, and a deep network of industry connections to our team. Over his extensive career, he has successfully led sales teams of more than 200 people and managed operations for large independent retail groups with 10+ store locations.
Wayne spe
With over 37 years of experience in the retail industry, Wayne brings unmatched knowledge, leadership, and a deep network of industry connections to our team. Over his extensive career, he has successfully led sales teams of more than 200 people and managed operations for large independent retail groups with 10+ store locations.
Wayne specializes in building strong relationships with key national and multi-store accounts. His ability to understand retailer needs and present tailored supplier solutions has consistently resulted in successful product placements on shelves across the country. With his finger on the pulse of the retail landscape, Wayne is a trusted partner for suppliers looking to expand their reach and grow their footprint.
Ella is the engine behind the scenes, ensuring everything runs smoothly across our sales and admin operations. With a sharp eye for detail and a proactive approach, she handles everything from answering supplier calls and emails to processing orders, following up on overdue invoices, and managing store reorders.
Her strong organisational
Ella is the engine behind the scenes, ensuring everything runs smoothly across our sales and admin operations. With a sharp eye for detail and a proactive approach, she handles everything from answering supplier calls and emails to processing orders, following up on overdue invoices, and managing store reorders.
Her strong organisational skills and commitment to excellent service make her a vital link between our suppliers, stores, and sales team. Ella’s ability to juggle multiple tasks while keeping things running efficiently ensures our partners always receive timely and professional support.
Reliable, friendly, and always ready to help, Ella plays a key role in keeping our business moving and our clients happy.
With extensive experience in the supermarket industry, including various roles within Metcash across multiple departments, Carlo brings a wealth of industry knowledge and expertise. His commitment to professionalism and dedication to supporting retailers ensures they have access to the most competitive ranges and deals. Carlo serves as a trusted partner for the entire ACT region.
With 8 years of experience working with national brands, Courtney brings energy, creativity, and a deep understanding of sales and merchandising to the team. Known for her bubbly personality and hands-on approach, she excels at building strong relationships with store teams and ensuring products are presented in the best possible way.
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With 8 years of experience working with national brands, Courtney brings energy, creativity, and a deep understanding of sales and merchandising to the team. Known for her bubbly personality and hands-on approach, she excels at building strong relationships with store teams and ensuring products are presented in the best possible way.
Courtney has a keen eye for detail and a passion for creating engaging in-store displays that drive results. Her experience across a wide range of retail environments gives her the flexibility to adapt quickly and deliver tailored solutions that meet both brand and store needs.to ensure their satisfaction.
With over 18 years of experience in independent grocery stores and 15 years in sales, Darlene brings a wealth of knowledge and hands-on expertise to our team. Having managed large-format stores and worked across all areas of grocery retail, she has a deep understanding of what drives performance on the shop floor.
Darlene’s strong industr
With over 18 years of experience in independent grocery stores and 15 years in sales, Darlene brings a wealth of knowledge and hands-on expertise to our team. Having managed large-format stores and worked across all areas of grocery retail, she has a deep understanding of what drives performance on the shop floor.
Darlene’s strong industry background means she knows the challenges retailers face—and how to deliver practical, results-driven solutions. Her friendly, approachable personality makes her a natural at building lasting relationships with store teams, suppliers, and customers alike.
Dedicated, reliable, and highly experienced, Darlene is a key part of ensuring our clients’ products get the attention they deserve in-store.
Ready to see your products on shelves and in front of the right audience? At Direct Connect Consulting, we specialize in bridging the gap between suppliers and retailers to drive your business growth.

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